As we know from previous posts, the International Bottled Water Association has made multiple efforts to save face in the wake of environmentalist criticism. Two recent lawsuits, one against Eco Canteen, and one against ZeroWater, may be the organization's most desperate attempts yet. In fact, these might even deserve a spot next to Nestle Waters as some of the most ridiculous … [Read more...] about IBWA Settles Multiple Lawsuits
annie leonard
IBWA Strikes (Out) Again
Last month, we wrote about the International Bottled Water Association's video, "The Real Story of Bottled Water," a quirky rebuttal to Annie Leonard's film - "The Story of Bottled Water" - on the bottled water industry's dishonest marketing tactics. In their latest film, "The Inner Workings of a Bottled Water Plant," the IBWA resorts to such tactics again: While the … [Read more...] about IBWA Strikes (Out) Again
The Real Story of Bottled Water
Earlier this year, Annie Leonard's short film "The Story of Bottled Water" blasted the bottled water industry for its deceptive marketing tactics. She ruffled some feathers along the way, naturally, after suggesting that drinking bottled water is "about as cool as smoking while pregnant." Now, the International Bottled Water Association wants you to hear their side of the … [Read more...] about The Real Story of Bottled Water
