Better Cotton Initiative

How many gallons of water do you think it takes to produce one pair of jeans? Levi Strauss & Company knows: typically 919 gallons. The New York Times reports that those 919 gallons “include the water that goes into irrigating the cotton crop, stitching the jeans together and washing them scores of times at home.” For Levi Strauss, that number is too high. That’s why the … [Read more...] about Levi Strauss to Produce Jeans while Conserving Water