A few days ago, a Canadian news source put out an article called, "Bottled water not so bad." Naturally, I was curious. There have been a lot of recent desperate attempts by the bottled water industry to reclaim its hold on the convenience-obsessed, consumer culture of America. The IBWA has put out several videos, such as "The Real Story of Bottled Water," defending bottled … [Read more...] about Bottled Water Won’t Protect you from Chromium-6
the story of bottled water
IBWA Settles Multiple Lawsuits
As we know from previous posts, the International Bottled Water Association has made multiple efforts to save face in the wake of environmentalist criticism. Two recent lawsuits, one against Eco Canteen, and one against ZeroWater, may be the organization's most desperate attempts yet. In fact, these might even deserve a spot next to Nestle Waters as some of the most ridiculous … [Read more...] about IBWA Settles Multiple Lawsuits
IBWA Strikes (Out) Again
Last month, we wrote about the International Bottled Water Association's video, "The Real Story of Bottled Water," a quirky rebuttal to Annie Leonard's film - "The Story of Bottled Water" - on the bottled water industry's dishonest marketing tactics. In their latest film, "The Inner Workings of a Bottled Water Plant," the IBWA resorts to such tactics again: While the … [Read more...] about IBWA Strikes (Out) Again
The Real Story of Bottled Water
Earlier this year, Annie Leonard's short film "The Story of Bottled Water" blasted the bottled water industry for its deceptive marketing tactics. She ruffled some feathers along the way, naturally, after suggesting that drinking bottled water is "about as cool as smoking while pregnant." Now, the International Bottled Water Association wants you to hear their side of the … [Read more...] about The Real Story of Bottled Water
Five Must-Watch Water Movies
Hollywood has long scared audiences with monstrous creatures just below the water's surface. Usually these beasts are sharks, squid or some other creature of fancy, but in recent years filmmakers have turned their attention to even scarier things in our water. Sometimes the scariest water issues these filmmakers examine, however, have nothing to do with what's actually in the … [Read more...] about Five Must-Watch Water Movies
