{"id":4830,"date":"2011-11-14T20:29:18","date_gmt":"2011-11-14T20:29:18","guid":{"rendered":"http:\/\/www.filtersfast.com\/blog\/?p=4830"},"modified":"2014-02-24T10:43:52","modified_gmt":"2014-02-24T15:43:52","slug":"levi-strauss-to-produce-jeans-while-conserving-water","status":"publish","type":"post","link":"https:\/\/blog.filtersfast.com\/blog\/levi-strauss-to-produce-jeans-while-conserving-water\/","title":{"rendered":"Levi Strauss to Produce Jeans while Conserving Water"},"content":{"rendered":"<p><a href=\"http:\/\/www.filtersfast.com\/blog\/wp-content\/uploads\/2011\/11\/Levis.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-4833\" title=\"Levis\" alt=\"Levis\" src=\"http:\/\/www.filtersfast.com\/blog\/wp-content\/uploads\/2011\/11\/Levis-254x300.jpg\" width=\"254\" height=\"300\" srcset=\"https:\/\/blog.filtersfast.com\/blog\/wp-content\/uploads\/2011\/11\/Levis-254x300.jpg 254w, https:\/\/blog.filtersfast.com\/blog\/wp-content\/uploads\/2011\/11\/Levis.jpg 271w\" sizes=\"auto, (max-width: 254px) 100vw, 254px\" \/><\/a>How many gallons of water do you think it takes to produce one pair of jeans? Levi Strauss &amp; Company knows: typically 919 gallons. The <em><a href=\"http:\/\/www.nytimes.com\/2011\/11\/02\/science\/earth\/levi-strauss-tries-to-minimize-water-use.html?ref=water\" target=\"_blank\">New York Times<\/a><\/em> reports that those 919 gallons \u201cinclude the water that goes into irrigating the cotton crop, stitching the jeans together and washing them scores of times at home.\u201d For Levi Strauss, that number is too high. That\u2019s why the noted clothing company has pledged to reduce water use for the sake of environmental responsibility and as a response to water shortages possibly caused by climate change.<\/p>\n<p>The company has a few ideas in mind:<\/p>\n<p>\u201cLevi Strauss has helped underwrite and champion a nonprofit program that teaches farmers in India, Pakistan, Brazil and West and Central Africa the latest irrigation and rainwater-capture techniques. \u00a0It has introduced a brand featuring stone-washed denim smoothed with rocks but no water. It is sewing tags into all of its jeans urging customers to wash less and use only cold water.\u201d<\/p>\n<p>Levi Strauss also recommends that their consumers take part in their initiative by not washing jeans regularly. Cutting back on a few loads of laundry could save gallons of water. For a possible alternative, the company recommends placing your jeans in your freezer, which can kill germs that cause bad smells.<\/p>\n<p>Water shortages have been a concern for the company recently. In 2009 Levi Strauss joined several other major companies to form the Better Cotton Initiative, which \u201cpromotes water conservation and reduces pesticide use and child-labor practices in the industry.\u201d And last year \u201cfloods in Pakistan and parched fields in China destroyed cotton crops and sent prices soaring. Roughly two pounds of cotton go into every pair of jeans that the company manufactures.\u201d<\/p>\n<p>Levi Strauss has implemented their nonprofit program and achieved surprisingly positive results: \u201cA three-year independent study of Indian farms found those adopting the new techniques reduced water and pesticide use by an average of 32 percent, the initiative says. The profit was 20 percent higher than that of a control group using traditional methods.\u201d<\/p>\n<p>The company is aware that results will not be immediate, but is putting forth the best effort to ensure that water conservation becomes a major staple of the company\u2019s future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How many gallons of water do you think it takes to produce one pair of jeans? Levi Strauss &amp; Company knows: typically 919 gallons. The New York Times reports that those 919 gallons \u201cinclude the water that goes into irrigating the cotton crop, stitching the jeans together and washing them scores of times at home.\u201d [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_ppma_block_editor_authors":""},"categories":[263],"tags":[2226,2221,2225,2224,2222,691,2223],"ppma_author":[86201],"class_list":["post-4830","post","type-post","status-publish","format-standard","category-environmental-news","tag-better-cotton-initiative","tag-levi-strauss","tag-levi-strauss-co","tag-levi-strauss-cotton","tag-levi-strauss-jeans","tag-water-conservation","tag-water-conservation-jeans","entry","has-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Levi Strauss to Produce Jeans while Conserving Water - The Filtered Files - Filters Fast - Your #1 Resource for Air and Water Filtration Related Information<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.filtersfast.com\/blog\/levi-strauss-to-produce-jeans-while-conserving-water\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Levi Strauss to Produce Jeans while Conserving Water\" \/>\n<meta property=\"og:description\" content=\"How many gallons of water do you think it takes to produce one pair of jeans? Levi Strauss &amp; Company knows: typically 919 gallons. 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