{"id":721,"date":"2010-07-01T16:25:39","date_gmt":"2010-07-01T16:25:39","guid":{"rendered":"http:\/\/www.filtersfast.com\/blog\/?p=721"},"modified":"2014-02-24T09:02:56","modified_gmt":"2014-02-24T14:02:56","slug":"how-to-choose-a-water-pitcher-filter","status":"publish","type":"post","link":"https:\/\/blog.filtersfast.com\/blog\/how-to-choose-a-water-pitcher-filter\/","title":{"rendered":"How to Choose a Water Pitcher Filter"},"content":{"rendered":"

\"\"<\/a>What do you look for in a water filter pitcher<\/a>? Sleek design? Advanced technology? Affordability?<\/p>\n

Manufacturers of water pitcher filters take these factors into consideration when marketing their products. \u00a0Perhaps the most well-known pitcher filter on the market today is the Brita<\/a> brand, with $5 billion in sales. Seven out of ten pitchers sold to consumers bear the Brita name. With so many alternate brands on the market, it\u2019s only natural to wonder why.<\/p>\n

In 2000, Brita sold sole rights to its brand to the Clorox Company. Seven years later, the MAVEA brand was launched by former Brita CEO Markus Hankammer. With a newer, contemporary, stylish design, the MAVEA Elemaris pitchers<\/a> are priced at $32 to $40. Clorox-owned Brita carafes range from $11 to $32, with its latest, comparable upscale design priced at $23. (Is it safe to assume that the top priority for consumers is affordability?)<\/p>\n

Nick Vlahos, vice president of Clorox\u2019s Brita division thinks so. However, Hankammer argues that as these pitchers become less trendy over time, good design becomes more and more of a necessity. MAVEA pitchers have a rubber base and soft-grip handle, with a sleek design that looks great on any dinner table. MAVEA also claims to be ahead of the game in filtration technology, with a unique oval-shaped micromesh filter that prevents carbon fragments from escaping into the water. (I\u2019m sure we\u2019re all familiar with those tiny black dots\u2026).<\/p>\n

Brita and MAVEA are not the only water filtration pitchers on the market today. Many companies that manufacture water filters have pitchers somewhere in their product lines, including GE<\/a>, Culligan<\/a> and PUR<\/a>. Each of these brands has something unique to offer. With so many options, how do you go about choosing the best one?<\/p>\n